Work
#WellnessWednesday TPCA
For a Tallahassee medical collective, TPCA, I worked to introduce a new social campaign on Wednesdays, #WellnessWednesday. Through Adobe Photoshop we would create graphics in their branding and promote healthy activities, recipes, and advice Tallahassee locals could participate in. Featured below are some of those graphics.
Word Of South Graphic 2020
During my time with BowStern Marketing Communications, I was tasked with creating a graphic revealing an artist for the Word of South festival, Royce Lovett. The image on the left was posted first and taken from the original picture, and the one on the right was edited with a custom filter, all through Adobe Photoshop.
Bar Golf Crawl 2020
As a Marketing Intern for For the Table Hospitality, I was tasked with helping to grow the brand of local college restaurants. One of the events that was held, a golf themed Bar Crawl, I was tasked with designing the score card. The goal was to blend the Master's Championship with Happy Gilmore without losing the three establishments' voice. This card was completed using Adobe Illustrator, Photoshop, and InDesign. All of the copy that was written exudes the restaurants' shared brand voice (blunt, sarcastic, and a lot of fun).
Centrale Social Marketing 2020
For my Marketing Internship at For The Table Hospitality, I am tasked with helping the owner run social media accounts. The following are links to show the accounts growth over time, and unique voice that is required for this position.
Centrale Social Links
Capital Health Press Release 2020
The following file is a sample press release done for Capital Health Plan. It shows my professional writing style within PR, which is not my primary career path, but one that I am still very interested in.
Capital Health Press Release
Wienerschnitzel Campaign 2019
Again in my Creative Strategy II class, we were tasked with creating a campaign for Wienerschnitzel Hot Dogs, not specifically just for the brand, but to change consumer's beliefs of 3 main perceptions of Hot Dogs. After primary and secondary research, meeting with our "client" once a week, and working with the same advertising team of 5, we completed our task. Since we had already worked on one project together, we knew our strengths and really found our stride. This project is one that I am the most proud of. Below you can find our final Plans Book that showcases our executions a little more closely.
Wienerschnitzel Plans Book
Myrtle Beach Project 2019
In my Creative Strategy II class, Fall of my senior year, we were tasked with creating a campaign for Myrtle Beach. After doing comprehensive research, meeting with our "client" once a week, and working with my advertising team of 5, we completed our task. Identifying a target market was a great start, but the real fun was the strategy and creative pursuits. Click below to view the presentation of our campaign.
FFO Project 2019
In my Creative Strategy during Spring of my junior year, we were tasked with creating a campaign for the made-up brand FFO. FFO was created by our Professor and we were given next to nothing about what he wanted the brand to be, we had total creative freedom. The only guideline was: it is a brand for "hustlers." He compared it to Gary Vaynerchuk and his media, so we took that and ran. My role was Research and Insight, Strategies, Social Media and Website portion of Campaign, and creating the logo, website structure and images for the presentation. The following is what the group of 4 and I came up with. Please click the link below.
Embrel Project 2018
In my Desktop Multimedia class, in Fall 2018, we were tasked with creating a website and print ad campaign for a client of our choice. I decided to create and market a product called the Embrella, which is a fun colorful umbrella that allows you to Embrace the Rain. My skills for this include using: Adobe Illustrator, Adobe Photoshop, and writing my own copy.
I was also tasked with creating a brand for my company Embrel, which sought after those hard working positive young minds who refused to let the rain stop them.
